Coming To Town
There is an on-going challenge to combine elements to create something new. The ability to mold an idea and bring it to life requires an inquisitive curiosity, the willingness to take a risk and make mistakes, plus quite a bit...
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With frequent visits to the headquarters of Big Red, I continually brought them new ideas for products that featured our flavor creation and technology. Every presentation was Trenz-driven and foresight-heavy, with a wrap-up slide that included a finished package design,...
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Over in Flavors, ‘the other Michael’ was now officially a part of his own little CMS, for while I was expanding mine, the head of Flavors for North America, Mr. Leslie Blau, was building his own. A new position was...
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Before Perfumery moved from the H-building to their new home in the N-building, there was a brief period where our little CMS and Trenz team was on the verge of something big. Alice had given us permission to turn the...
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Taste is a highly intimate response, and unlike our other senses, we have full control over the stimulation of taste. Our preferences for taste are biologically programmed for survival, and taste, as an important constituent of flavor, is a primal...
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