Coming To Town
Attending my first Future Trends Conference (November 2003) I found my tribe of visionary cohorts – like-minded individuals in the business of discovering and leveraging trends for business strategy. Looking through the roster, I realized there were no other attendees...
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I was informed I’d be taking Gilbert Ghostine, the CEO of Firmenich, and his boss Patrick Firmenich, the Chairman of the Board, on an exclusive Trenz®Walk while they were in New York City. An unprecedented event, I only questioned the...
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Only three years after Emmanuel had left for Geneva he was leaving me his old job. With a phone call I was promoted to Global Director of the CMS. By this time, I’d been with the company fourteen years, had...
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Understanding how to develop creative work for any customer can only be done by first knowing the consumer. Not just who they are, but how they speak and where they live. You need to immerse yourself in their world. You...
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The creative process has a high tolerance for ambiguity. The heuristic technique, from the Ancient Greek heurískō, which means 'I find, discover', is an approach to problem solving or even self-discovery that employs a practical method that is not guaranteed...
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